Training on Mastering Corporate Communication

Course Overview

This Mastering Corporate Communications course is designed to help communications, PR and Marketing professionals to audit their current practice and measure its effectiveness in a changing marketplace. Since the Clue train Manifesto predicted changes in the way that markets and consumers would behave, communications/PR and marketing have converged. A host of new channels and tools have overtaken much of the mass media that we used to deal with, yet many organizations have hardly changed their approach.

This Mastering Corporate Communications training course will help practitioners to rethink the way they practice Public Relations, Corporate Communications and Marketing. The toolkit of skills learned during the course will help increase participants ability to meet and exceed corporate objectives.

This Mastering Corporate Communications training course will highlight:

The New Rule of Marketing and Communications
The changing roles of communications and marketing professionals
The use of Social Media to reach Specific Target Audiences
How to create Content that engages attention and makes readers return
The increasing use of video and audio and ways to produce low-cost content

Training Objectives

This Mastering Corporate Communications training course will enable participants to:

Develop content that showcases why you are the choice for your potential customers
Build your company personality to help engage with your key audiences
Achieve measurable results such as donations, purchases , or subscriptions
Measure your results including influencing mentions, product inquiries, and sales
Create a Communication Plan
Develop audience centered stakeholder maps

Who Should Attend?

This PROTRAIN Mastering Corporate Communications training course is suitable to a wide range of professionals in communication and marketing but will greatly benefit:

Corporate Communications Practitioners/Managers
Public Relations Officers/ Managers
Marketing Officers and Managers

Course Duration

5Days

Training Outline

Day 1: The New Rules of Marketing and Communications

The Digital Revolution and Todays Media Environment
The Revolution in Consumer Behavior
The Psychology of Persuasion
Public Relations, Communications and Marketing Trends
Key Skills for Communicators and Marketers

Day 2: Stakeholders, Segmentation and Personas

Stakeholder Analysis and Mapping
Segmenting your Audiences
Creating Audience Personas
Connecting with Stakeholders – multi-channel communications
Personalization
Communications and Customer Journeys

Day 3: Convergence of Social and Traditional Media

Influencer Marketing
Champions and Opinion Formers
Thought Leadership and Blogging
Search Engine Marketing
Use Experience
Integrated Media Relations

Day 4: Creating Content that Works

Creating a Message House
Storytelling and Identity
Corporate Identity, Tone and Style
Content Calendars and Evergreen Content
Videography and Viral Content
Podcasting as Marketing

Day 5: Evaluation, Analysis, Planning and Strategy

Output- Out-take and Outcomes – a systematic approach to evaluation
The Planning Cycle
Evidence-based Analysis
The Placemat Approach to Strategy
Planning and Corporate Strategy
SMART Objectives and KPIs

Training Approach

This course is delivered using blended training approach and comprises presentations, guided sessions of practical exercises, web-based tutorial and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields. All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.

Accreditation

Upon successful completion of this training, participants will be issued with a PROTRAIN institute certificate.

Tailor-Made

This training can be customized to suit the needs of your institution upon request.

TRAINING DATE

VENUE

Register, Physical or Online Training

14/09/2024 to
19/09/2024

Nakuru

14/09/2024 to
19/09/2024

Nairobi

14/09/2024 to
19/09/2024

Nairobi

14/09/2024 to
19/09/2024

Nairobi