Training on Government Communication and Public Relations

Course Overview

This PROTRAIN training course on Government Communication and Public Relations will provide participants with thorough understanding of the government relations function, and the importance of having a clear communication strategy for it. Participants will gain an understanding of the business value that a strategic approach to government relations can deliver at all stages of the business cycle.

This course will provide insight into the role government relations plays in winning new business, building and reinforcing a strong reputation, supporting operations, managing change and resolving disputes.

This course will highlight:

Political risk analysis and mitigation
License to operate
Stakeholder mapping
New country entry
Advocacy and lobbying

Training Objectives

By the end of this PROTRAIN program, participants will learn:

How to create value for your business using a strategic approach to government relations
In-depth insight into how to analyse, anticipate and overcome political risks facing your business
The ability to develop and implement a firm government relations strategy to support your business needs
Knowledge of a wide range of tools and tactics that will improve your ability to manage relations with government in a wide variety of situations
Insight into your internal value chain and how synergies can be created between the government relations function and other functions such as Project Management, Operations, Finance, Legal and Public Relations

Duration

5Days

Target Audience

This training Program is suitable to a wide range of professionals in learning about government relations, including but not limited to:

Government Relations Managers
Political Risk Analysts
Corporate Affairs Managers
External Relations Managers
Public Relations Professionals
Country Managers
Asset Managers
Project Managers
Operations Managers
New Venture Managers
Business Development Managers
Finance and Tax Professionals
Lawyers
Risk Managers

Training Outline

Day 1: Introduction to Effective Government Relation

What is Effective PR in the 24/7/365 ‘Social’ Age?
What is effective Government Relations
The business Case for Government Relations
Discussion: How important is government to your business?
Ethics and Principles
How to conduct Government Relations with integrity?
Legal aspects
Reputation Risk
Reputation Management
Trends

Day 2: Political Risk Analysis and Mitigation

Introduction to Political Risk

- Stakeholders: Agendas and Drivers
- Personality Types
- Learning and Communication Styles

Analysing Political Risk
Global Issues and Trends
Strategies for Mitigating Political Risk

Day 3: Effective Applications of Government Relations

New Opportunities

New Country Entry
Expanding Existing Operations
Mergers and Acquisition

Build and Strengthen Reputation

Stakeholder Mapping
Creating and Maintaining Sustainable Relations with Government and Communities

Managing Change

Advocacy and Lobbying
Understanding Government Stakeholder Agendas and Drivers
Building a Case for Change

Resolving Disputes

Business Diplomacy
Resolving Disputes with Government, Local Communities and other Stakeholders
Conducting Due Diligence
Creating Win-Win Solutions

Day 4: The Government Relations Toolbox

Strategies and Plans
Elements of a Government Relations Strategy
Implementing
Monitoring Results and Assessing Performance

Tools and Tactics

High Level Engagement
Engaging in the Policy Debate
Joining Forces with Others
When Things Go Wrong

Synergy with other Functions

Tax Role of Media including Social Media
Role of Corporate Social Responsibility
Public Relations

Organization

Where does Government Relations fit in the company’s organization chart?
What does a fit-for –purpose Government Relations department look like?
Skills and Experience of Government Relations Managers

Day 5: The Government Relations Case Study

This day will allow attendees to bring their Government Relations expertise to bear on a realistic scenario. Attendees will have the opportunity to put into practice a range of Government Relations strategies and tools. They will be able to experience the impact of these in a fictional but realistic scenario.

Session 1

Case Study Introduction
Risk Analysis
- Stakeholder Mapping
- Decision-Making
- Influence Matrices

Government Relations Strategy

Session 2

Building the License to Operate
Implementing the Strategy
Managing Expectations
Alignment with the Government
First Signs of Trouble

Session 3

Political Instability
Strikes and Protests
New Opportunities
New Participants

Concluding Discussion

What does excellence in Government Relations look like?
Lessons Learned and Conclusion
Q & A

Training Approach

This course is delivered using blended training approach and comprises of presentations, guided sessions of practical exercises, web-based tutorial and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields. All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.

Accreditation

Upon successful completion of this training, participants will be issued with a Protrain institute certificate.

Tailor-Made

This training can be customized to suit the needs of your institution upon request.

TRAINING DATE

VENUE

Register, Physical or Online Training

14/09/2024 to
19/09/2024

Nakuru

14/09/2024 to
19/09/2024

Nairobi

14/09/2024 to
19/09/2024

Nairobi

14/09/2024 to
19/09/2024

Nairobi